ABOUT ME
VISUAL DESIGNER & STORYTELLER
BRAND STRATEGIST
BASED IN DELHI
I’m Radhika Goel (23), and I notice things.
The awkward spacing on a menu. A button that feels slightly wrong. A website that makes you work too hard. I don’t go looking for it - it just happens. Somewhere along the way, that instinct turned into work.
Design, for me, is translation. Taking scattered ideas and shaping them into something that feels intentional from the start. I build visual identities, brand languages, and campaign systems that feel cohesive- not stitched together. I care about clarity over noise, structure before trend, and details people don’t consciously clock but absolutely feel.
Part designer, part strategist, part almost-writer- I think about how things read as much as how they look.
Because good design doesn’t beg for attention.
It earns it.